diff --git a/label_sync/kubeflow_label.yml b/label_sync/kubeflow_label.yml
index 102268babdc..2aea547a28f 100644
--- a/label_sync/kubeflow_label.yml
+++ b/label_sync/kubeflow_label.yml
@@ -25,6 +25,8 @@ default:
     - name: area/releasing
   - color: d2b48c
     name: area/docs
+  - color: d2b48c
+    name: area/devices
   - color: d2b48c
     name: area/example
   - color: d2b48c