diff --git a/RELEASING.md b/RELEASING.md
index 68fec9c..91c6cca 100644
--- a/RELEASING.md
+++ b/RELEASING.md
@@ -30,7 +30,7 @@ Release
 
  7. Install the release APK.
 
- 8. Launch the app. Long press and release the "Launch" button 5 times. Ensure that the app crashed
-    and that the exception was reported to Bugsnag.
+ 8. Run `adb shell am start -n com.jakewharton.telecine/.TelecineActivity -e crash true` and ensure
+    that the app crashed and that the exception was reported to Bugsnag.
 
  9. :shipit:
diff --git a/telecine/src/main/java/com/jakewharton/telecine/TelecineActivity.java b/telecine/src/main/java/com/jakewharton/telecine/TelecineActivity.java
index 90e0ba1..f251ac9 100644
--- a/telecine/src/main/java/com/jakewharton/telecine/TelecineActivity.java
+++ b/telecine/src/main/java/com/jakewharton/telecine/TelecineActivity.java
@@ -19,11 +19,9 @@
 import butterknife.OnCheckedChanged;
 import butterknife.OnClick;
 import butterknife.OnItemSelected;
-import butterknife.OnLongClick;
 import com.google.android.gms.analytics.HitBuilders;
-import timber.log.Timber;
-
 import javax.inject.Inject;
+import timber.log.Timber;
 
 import static android.graphics.Bitmap.Config.ARGB_8888;
 
@@ -47,11 +45,14 @@ public final class TelecineActivity extends AppCompatActivity {
   @Inject Analytics analytics;
 
   private VideoSizePercentageAdapter videoSizePercentageAdapter;
-  private int longClickCount;
 
   @Override protected void onCreate(Bundle savedInstanceState) {
     super.onCreate(savedInstanceState);
 
+    if ("true".equals(getIntent().getStringExtra("crash"))) {
+      throw new RuntimeException("Crash! Bang! Pow! This is only a test...");
+    }
+
     ((TelecineApplication) getApplication()).injector().inject(this);
 
     setContentView(R.layout.activity_main);
@@ -88,23 +89,10 @@ public final class TelecineActivity extends AppCompatActivity {
   }
 
   @OnClick(R.id.launch) void onLaunchClicked() {
-    if (longClickCount > 0) {
-      longClickCount = 0;
-      Timber.d("Long click count reset.");
-    }
-
     Timber.d("Attempting to acquire permission to screen capture.");
     CaptureHelper.fireScreenCaptureIntent(this, analytics);
   }
 
-  @OnLongClick(R.id.launch) boolean onLongClick() {
-    if (++longClickCount == 5) {
-      throw new RuntimeException("Crash! Bang! Pow! This is only a test...");
-    }
-    Timber.d("Long click count updated to %s", longClickCount);
-    return true;
-  }
-
   @OnItemSelected(R.id.spinner_video_size_percentage) void onVideoSizePercentageSelected(
       int position) {
     int newValue = videoSizePercentageAdapter.getItem(position);