diff --git a/assets/base.css b/assets/base.css
index 8342607a524..525c03a6f7d 100644
--- a/assets/base.css
+++ b/assets/base.css
@@ -584,6 +584,7 @@ details > * {
 :root {
   --duration-short: 100ms;
   --duration-default: 200ms;
+  --duration-announcement-bar: 250ms;
   --duration-medium: 300ms;
   --duration-long: 500ms;
   --duration-extra-long: 600ms;
@@ -2171,6 +2172,11 @@ product-info .loading-overlay:not(.hidden) ~ *,
 
 .announcement-bar .slider--everywhere {
   margin-bottom: 0;
+  scroll-behavior: auto;
+}
+
+.utility-bar__grid .announcement-bar-slider {
+  width: 100%;
 }
 
 .utility-bar__grid .announcement-bar-slider {
@@ -2253,6 +2259,51 @@ product-info .loading-overlay:not(.hidden) ~ *,
   letter-spacing: 0.1rem;
 }
 
+.announcement-bar-slider--fade-in-next .announcement-bar__message,
+.announcement-bar-slider--fade-in-previous .announcement-bar__message,
+.announcement-bar-slider--fade-out-next .announcement-bar__message,
+.announcement-bar-slider--fade-out-previous .announcement-bar__message {
+  animation-duration: var(--duration-announcement-bar);
+  animation-timing-function: ease-in-out;
+  animation-fill-mode: forwards;
+}
+
+.announcement-bar-slider--fade-in-next .announcement-bar__message {
+  --announcement-translate-from: -1.5rem;
+  /* Prevent flicker */
+  opacity: 0;
+  animation-name: translateAnnouncementSlideIn;
+  animation-delay: var(--duration-announcement-bar);
+}
+
+.announcement-bar-slider--fade-in-previous .announcement-bar__message {
+  --announcement-translate-from: 1.5rem;
+  /* Prevent flicker */
+  opacity: 0;
+  animation-name: translateAnnouncementSlideIn;
+  animation-delay: var(--duration-announcement-bar);
+}
+
+.announcement-bar-slider--fade-out-next .announcement-bar__message {
+  --announcement-translate-to: 1.5rem;
+  animation-name: translateAnnouncementSlideOut;
+}
+
+.announcement-bar-slider--fade-out-previous .announcement-bar__message {
+  --announcement-translate-to: -1.5rem;
+  animation-name: translateAnnouncementSlideOut;
+}
+
+@keyframes translateAnnouncementSlideIn {
+  0% {opacity: 0; transform: translateX(var(--announcement-translate-from))}
+  100% {opacity: 1; transform: translateX(0)}
+}
+
+@keyframes translateAnnouncementSlideOut {
+  0% {opacity: 1; transform: translateX(0)}
+  100% {opacity: 0; transform: translateX(var(--announcement-translate-to))}
+}
+
 /* section-header */
 .section-header.shopify-section-group-header-group {
   z-index: 3;
diff --git a/assets/global.js b/assets/global.js
index 7e5b4b743eb..2023d91e01d 100644
--- a/assets/global.js
+++ b/assets/global.js
@@ -700,8 +700,12 @@ class SliderComponent extends HTMLElement {
       event.currentTarget.name === 'next'
         ? this.slider.scrollLeft + step * this.sliderItemOffset
         : this.slider.scrollLeft - step * this.sliderItemOffset;
+    this.setSlidePosition(this.slideScrollPosition);
+  }
+
+  setSlidePosition(position) {
     this.slider.scrollTo({
-      left: this.slideScrollPosition,
+      left: position,
     });
   }
 }
@@ -719,12 +723,16 @@ class SlideshowComponent extends SliderComponent {
     this.sliderFirstItemNode = this.slider.querySelector('.slideshow__slide');
     if (this.sliderItemsToShow.length > 0) this.currentPage = 1;
 
+    this.announcementBarSlider = this.querySelector('.announcement-bar-slider');
+    // Value below should match --duration-announcement-bar CSS value
+    this.announcerBarAnimationDelay = this.announcementBarSlider ? 250 : 0;
+
     this.sliderControlLinksArray = Array.from(this.sliderControlWrapper.querySelectorAll('.slider-counter__link'));
     this.sliderControlLinksArray.forEach((link) => link.addEventListener('click', this.linkToSlide.bind(this)));
     this.slider.addEventListener('scroll', this.setSlideVisibility.bind(this));
     this.setSlideVisibility();
 
-    if (this.querySelector('.announcement-bar-slider')) {
+    if (this.announcementBarSlider) {
       this.announcementBarArrowButtonWasClicked = false;
 
       this.desktopLayout = window.matchMedia('(min-width: 750px)');
@@ -771,10 +779,15 @@ class SlideshowComponent extends SliderComponent {
 
   onButtonClick(event) {
     super.onButtonClick(event);
+    this.wasClicked = true;
+
     const isFirstSlide = this.currentPage === 1;
     const isLastSlide = this.currentPage === this.sliderItemsToShow.length;
 
-    if (!isFirstSlide && !isLastSlide) return;
+    if (!isFirstSlide && !isLastSlide) {
+      this.applyAnimationToAnnouncementBar(event.currentTarget.name);
+      return;
+    }
 
     if (isFirstSlide && event.currentTarget.name === 'previous') {
       this.slideScrollPosition =
@@ -782,9 +795,19 @@ class SlideshowComponent extends SliderComponent {
     } else if (isLastSlide && event.currentTarget.name === 'next') {
       this.slideScrollPosition = 0;
     }
-    this.slider.scrollTo({
-      left: this.slideScrollPosition,
-    });
+
+    this.setSlidePosition(this.slideScrollPosition);
+
+    this.applyAnimationToAnnouncementBar(event.currentTarget.name);
+  }
+
+  setSlidePosition(position) {
+    if (this.setPositionTimeout) clearTimeout(this.setPositionTimeout);
+    this.setPositionTimeout = setTimeout (() => {
+      this.slider.scrollTo({
+        left: position,
+      });
+    }, this.announcerBarAnimationDelay);
   }
 
   update() {
@@ -832,7 +855,7 @@ class SlideshowComponent extends SliderComponent {
       } else if (this.autoplayButtonIsSetToPlay) {
         this.pause();
       }
-    } else if (this.querySelector('.announcement-bar-slider').contains(event.target)) {
+    } else if (this.announcementBarSlider.contains(event.target)) {
       this.pause();
     }
   }
@@ -862,13 +885,13 @@ class SlideshowComponent extends SliderComponent {
     const slideScrollPosition =
       this.currentPage === this.sliderItems.length
         ? 0
-        : this.slider.scrollLeft + this.slider.querySelector('.slideshow__slide').clientWidth;
-    this.slider.scrollTo({
-      left: slideScrollPosition,
-    });
+        : this.slider.scrollLeft + this.sliderItemOffset;
+
+    this.setSlidePosition(slideScrollPosition);
+    this.applyAnimationToAnnouncementBar();
   }
 
-  setSlideVisibility() {
+  setSlideVisibility(event) {
     this.sliderItemsToShow.forEach((item, index) => {
       const linkElements = item.querySelectorAll('a');
       if (index === this.currentPage - 1) {
@@ -887,6 +910,38 @@ class SlideshowComponent extends SliderComponent {
         item.setAttribute('tabindex', '-1');
       }
     });
+    this.wasClicked = false;
+  }
+
+  applyAnimationToAnnouncementBar(button = 'next') {
+    if (!this.announcementBarSlider) return;
+
+    const itemsCount = this.sliderItems.length;
+    const increment = button === 'next' ? 1 : -1;
+
+    const currentIndex = this.currentPage - 1;
+    let nextIndex = (currentIndex + increment) % itemsCount;
+    nextIndex = nextIndex === -1 ? itemsCount - 1 : nextIndex;
+
+    const nextSlide = this.sliderItems[nextIndex];
+    const currentSlide = this.sliderItems[currentIndex];
+
+    const animationClassIn = 'announcement-bar-slider--fade-in';
+    const animationClassOut = 'announcement-bar-slider--fade-out';
+
+    const isFirstSlide = currentIndex === 0;
+    const isLastSlide = currentIndex === itemsCount - 1;
+
+    const shouldMoveNext = (button === 'next' && !isLastSlide) || (button === 'previous' && isFirstSlide);
+    const direction = shouldMoveNext ? 'next' : 'previous';
+
+    currentSlide.classList.add(`${animationClassOut}-${direction}`);
+    nextSlide.classList.add(`${animationClassIn}-${direction}`);
+
+    setTimeout(() => {
+      currentSlide.classList.remove(`${animationClassOut}-${direction}`);
+      nextSlide.classList.remove(`${animationClassIn}-${direction}`);
+    }, this.announcerBarAnimationDelay * 2);
   }
 
   linkToSlide(event) {