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index.html
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<!DOCTYPE html>
<html lang="en-us">
<head>
<meta charset="UTF-8" />
<meta name="author" content="Ghibli">
<meta name="description" content="Horiseon online marketing services: Search engine optimization, online reputation management and social media marketing.">
<link rel="stylesheet" href="./assets/css/style.css">
<link href="assets/images/favicon.ico" rel="shortcut icon">
<!-- /* Title element had no specific, descriptive content - changed as stated in the acceptance criteria. */ -->
<title>Home | Horiseon Online Marketing</title>
</head>
<body>
<!-- All images and logos were revised with alt attributes -->
<!-- /* A <div> element is non-semantic, they were replaced by semantic block elements like <header>, <figure>, <section>, <aside>, <main>, <footer> OR by semantic inline elements like <img>; as long as these semantic tags conveyed the meaning of their content in the sourcecode. */ -->
<!-- As more semantic elements were defined the class selectors were replaced by element selectors that resulted in simpler and well structured coding -->
<header>
<h1>Hori<span class="seo">seo</span>n</h1>
<nav>
<ul>
<li>
<a href="#search-engine-optimization">Search Engine Optimization</a>
</li>
<li>
<a href="#online-reputation-management">Online Reputation Management</a>
</li>
<li>
<a href="#social-media-marketing">Social Media Marketing</a>
</li>
</ul>
</nav>
</header>
<br>
<!-- Once the <figure> tag replaced the <div> tag, image file was no longer linked to the css file. Hence source link now calls for the assets folder instead of the css folder. Css class "hero" was renamed as "figure" as well. -->
<figure>
<img
src="assets/images/digital-marketing-meeting.jpg" alt="digital marketing meeting; showing people around a table, in an office."
/>
</figure>
<main>
<section
id="search-engine-optimization">
<img
class="img-l" src="./assets/images/search-engine-optimization.jpg" alt="search engine optimization; a generic image of a work desk."
/>
<h2>Search Engine Optimization</h2>
<br/>
<p>
The dominance of mobile internet use means that users are searching for the right business as they travel, shop, or sit on their couch at home. Search Engine Optimization (SEO) allows you to increase your visibility and find the right customers for your business.
</p>
</section>
<section
id="online-reputation-management">
<img
class="img-r" src="./assets/images/online-reputation-management.jpg" alt="online reputation management; a generic image of a person holding a mobile phone while working on a laptop computer."
/>
<h2> Online Reputation Management</h2>
<br/>
<p>
The web is full of opinions, and some of these can be negative. Social media allows anyone with an internet connection to say whatever they want about your business. Online Reputation Management gives you the control over what potential customers see when they search for your business.
</p>
</section>
<section
id="social-media-marketing">
<img
class="img-l" src="./assets/images/social-media-marketing.jpg" alt="social media marketing; a generic image of a group of people discussing about social media - lots of social media related icons and images are displayed on the table like share, tweet, media, like..."
/>
<h2>Social Media Marketing</h2>
<br/>
<p>
Social media continues to have a sizable influence on buying habits. Social media marketing helps you determine which platforms are suited to your brand, employing advance analytics to find the right markets and increase your lead generation.
</p>
</section>
</main>
<aside>
<section>
<h3>Lead Generation</h3>
<img
src="./assets/images/lead-generation.png" alt="lead generation logo"
/>
<p>
Inbound strategies for lead generation require less work for your business, bringing customers directly to your website.
</p>
</section>
<br/>
<section>
<h3>Brand Awareness</h3>
<img
src="./assets/images/brand-awareness.png" alt="brand awareness logo"
/>
<p>
Users find your business through paid and organic searches, increasing the search ranking and visibility for your business.
</p>
</section>
<br/>
<section>
<h3>Cost Management</h3>
<img
src="./assets/images/cost-management.png" alt="cost management logo"
/>
<p>
As the search ranking for your business increases, your advertising costs decrease, and you no longer need to advertise your page.
</p>
</section>
</aside>
<footer>
<!-- Here footer heading tag h2 was changed to h4 due to the order of importance and corresponding css class was updated. -->
<h4>Made with ❤️️ by Horiseon</h4>
<p>
© 2019 Horiseon Social Solution Services, Inc.
</p>
</footer>
<br/>
</body>
</html>